We’ve all heard “if you’re feeling thirsty, you’re already dehydrated“, which seems kind of cruel, like your body own has turned against you. You find yourself standing, arms raised, hands outstretched, screaming “there were no signs” and “how was I to know“. I often rely in feeling thirsty to remind me to “drink more water!“. We’re discouraged from eating when we’re not hungry, but thirst is different. Apparently. Our literal thirst for water, has turned the bottled water industry into a rapidly growing market, averaging 8.5% growth per annum, ultimately creating a $200 billion worldwide industry. But buying bottled water still seems almost laughable when you think about it, paying $4 for something you literally have tons of at home, the same thing that some communities in the world are in desperate need of. To top it off, water is often the same price or more expensive than carbonated drinks and juices which are less healthy. Selling bottled water to us, the masses, has often been touted as the greatest marketing achievement. It’s living version of selling ice to Eskimos. Imagine if people instead took a drink bottle with them, and donated the $4 to an agency building wells and creating access to […]
Read More